Omega are a highly renowned Swiss watchmaker famous for their technical innovations. For the launch of their new CoAxial Anti-Magnetic watch movement they tasked us with creating an online digital campaign that showcased its anti-magnetic properties. The concept that I came up with was to use iron filings and magnets to show magnetic forces at work.

In order to make it easily adaptable for local markets, the entire animation is done with code using a custom particle system. The watch itself keeps perfect time and date by pulling a live time stamp every time the creative is viewed and the hands and date animate in real time.