Fujitsu
Stage Hands
Client: Fujitsu & mcgarrybowen London/ Role: Designer / Type: Online advertising

As part of Fujitsu's B2B iniative mcgarrybowen created a film showcasing how they work behind the scenes to help businesses achieve their goals using stage hands as a metaphor for this partnership.

To translate the concept of the film over to digital, I took the idea of "Stage hands" quite literally and used actual hands to build the banners, using a series of gestures to transition between frames and to recreate the transformations in each key scene.